Comments on: Retailers are Putting the Squeeze on Shelf Space—Is Online an Answer? http://digitalcpg.com/2009/09/retailers-are-putting-the-squeeze-on-shelf-space%e2%80%94is-online-an-answer/ Digital News and Analysis for CPG Brand Marketers Fri, 03 Feb 2012 18:51:33 +0000 hourly 1 http://wordpress.org/?v=3.0.2 By: mark http://digitalcpg.com/2009/09/retailers-are-putting-the-squeeze-on-shelf-space%e2%80%94is-online-an-answer/comment-page-1/#comment-4 mark Mon, 05 Oct 2009 19:10:49 +0000 http://digitalcpg.com/?p=27#comment-4 Thanks Keith. I totally agree. I'm heading down to the In-Store Marketing Conference in Chicago later this week. Will be interesting to see whether this topic is covered. Thanks Keith. I totally agree. I’m heading down to the In-Store Marketing Conference in Chicago later this week. Will be interesting to see whether this topic is covered.

]]> By: Keith http://digitalcpg.com/2009/09/retailers-are-putting-the-squeeze-on-shelf-space%e2%80%94is-online-an-answer/comment-page-1/#comment-3 Keith Thu, 01 Oct 2009 20:16:07 +0000 http://digitalcpg.com/?p=27#comment-3 I'd also add the diminishing opportunities for off-shelf promotions at many large-scale retailers to your list of challenging trends for CPG firms. Style guides and clean store policies are making it more difficult for many brands to maintain (or grow) their equity at retail, broadly speaking. Many of the large brands I work with are exploring non-retail growth platforms, including all kinds of direct-to-consumer models--licensing agreements, kiosks, ecommerce, their own brand stores (e.g. Apple, Microsoft, etc.). It seems the last 12-18 months have opened a lot of minds; will definitely be interesting to watch. I’d also add the diminishing opportunities for off-shelf promotions at many large-scale retailers to your list of challenging trends for CPG firms. Style guides and clean store policies are making it more difficult for many brands to maintain (or grow) their equity at retail, broadly speaking.

Many of the large brands I work with are exploring non-retail growth platforms, including all kinds of direct-to-consumer models–licensing agreements, kiosks, ecommerce, their own brand stores (e.g. Apple, Microsoft, etc.). It seems the last 12-18 months have opened a lot of minds; will definitely be interesting to watch.

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