Mary O’Connell of Clorox gave a great interview with eMarketer earlier this week (excerpt here). In the interview, Mary talked about how Clorox has moved aggressively into social media in the past 18 months and is “creating a new vision of digital marketing, which is rewiring and re-imagining our entire brand experience.”
Mary mentions a number of great examples in the interview, including the launching the new Clorox Greenworks line which was supported by a blog site called the Shades of Green Journal and a program called 30 Days to Natural.
Why the strong move into social media and digital? In the words of Mary, “we went where our consumers are.” Another great example of a CPG brand adapting to today’s consumer.