Comments on: Clorox Using Digital to Enhance the Brand Experience http://digitalcpg.com/2009/10/clorox-using-digital-to-enhance-the-brand-experience/ Digital News and Analysis for CPG Brand Marketers Sat, 10 Jul 2010 23:45:39 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Mark McGuire http://digitalcpg.com/2009/10/clorox-using-digital-to-enhance-the-brand-experience/comment-page-1/#comment-11 Mark McGuire Thu, 29 Oct 2009 21:21:10 +0000 http://digitalcpg.com/?p=151#comment-11 @brian, the Clorox initiatives I mentioned are all about brand (in fact I challenge you to try to find a way to buy their product from either site linked in the post). I find this really limiting, as most mainstream folks aren't going to choose to interact with the Clorox brand outside of a commercial relationship. For example, I may find this content really interesting when I'm deciding to buy a cleaner, but I'm pretty busy, and I'm not looking for sites like this when I'm not shopping. (hmm . . . sounds like a concept to introduce in an upcoming post). @brian, the Clorox initiatives I mentioned are all about brand (in fact I challenge you to try to find a way to buy their product from either site linked in the post).

I find this really limiting, as most mainstream folks aren’t going to choose to interact with the Clorox brand outside of a commercial relationship. For example, I may find this content really interesting when I’m deciding to buy a cleaner, but I’m pretty busy, and I’m not looking for sites like this when I’m not shopping. (hmm . . . sounds like a concept to introduce in an upcoming post).

]]> By: Brian http://digitalcpg.com/2009/10/clorox-using-digital-to-enhance-the-brand-experience/comment-page-1/#comment-10 Brian Thu, 29 Oct 2009 16:10:13 +0000 http://digitalcpg.com/?p=151#comment-10 Mark Are there any signs of any ecommerce with any of these efforts or are they just about the brand experience? Mark
Are there any signs of any ecommerce with any of these efforts or are they just about the brand experience?

]]>