Comments on: Mattel Goes Direct to Consumer Online http://digitalcpg.com/2009/10/mattel-goes-direct-to-consumer-online/ Digital News and Analysis for CPG Brand Marketers Sat, 10 Jul 2010 23:45:39 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Direct Sales versus Direct Branding for Manufacturers | Hello Mobile! http://digitalcpg.com/2009/10/mattel-goes-direct-to-consumer-online/comment-page-1/#comment-9 Direct Sales versus Direct Branding for Manufacturers | Hello Mobile! Sun, 25 Oct 2009 15:04:01 +0000 http://digitalcpg.com/?p=123#comment-9 [...] talked about “direct branding” as an application of mobile marketing for CPG marketers, this article on the Digital CPG Blog a couple days ago stood out.  Apparently, direct to consumer selling by [...] [...] talked about “direct branding” as an application of mobile marketing for CPG marketers, this article on the Digital CPG Blog a couple days ago stood out.  Apparently, direct to consumer selling by [...]

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