Comments on: Making Online Advertising Accountable for CPG http://digitalcpg.com/2009/11/making-online-advertising-accountable-for-cpg/ Digital News and Analysis for CPG Brand Marketers Sat, 10 Jul 2010 23:45:39 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Christopher http://digitalcpg.com/2009/11/making-online-advertising-accountable-for-cpg/comment-page-1/#comment-39 Christopher Mon, 14 Dec 2009 22:11:18 +0000 http://digitalcpg.com/?p=161#comment-39 Perhaps another game changer for CPGs could be utilizing virtual shopping environments as a way to examine consumer behaviour at point of purchase. This is an utterly different digital paradigm than what is often discussed. While online ads gets pageviews, (and sometimes $$$) without adequate market research, everything is just guesswork. Hence the need for virtual shopping. Here's more info. http://www.visioncritical.com/2009/12/getting-started-with-virtual-shopping-part-1/ http://www.visioncritical.com/2009/12/getting-started-with-virtual-shopping-part-2/ Perhaps another game changer for CPGs could be utilizing virtual shopping environments as a way to examine consumer behaviour at point of purchase. This is an utterly different digital paradigm than what is often discussed. While online ads gets pageviews, (and sometimes $$$) without adequate market research, everything is just guesswork.

Hence the need for virtual shopping. Here’s more info.

http://www.visioncritical.com/2009/12/getting-started-with-virtual-shopping-part-1/
http://www.visioncritical.com/2009/12/getting-started-with-virtual-shopping-part-2/

]]> By: Mark McGuire http://digitalcpg.com/2009/11/making-online-advertising-accountable-for-cpg/comment-page-1/#comment-15 Mark McGuire Thu, 12 Nov 2009 15:19:59 +0000 http://digitalcpg.com/?p=161#comment-15 Thanks Sandro. I'll check FinWEB out. You might be interested in the IAB/Bain study out today setting out a road map for promoting online advertising as a path for brand building: http://tr.im/EOFI Thanks Sandro. I’ll check FinWEB out. You might be interested in the IAB/Bain study out today setting out a road map for promoting online advertising as a path for brand building: http://tr.im/EOFI

]]> By: Sandro http://digitalcpg.com/2009/11/making-online-advertising-accountable-for-cpg/comment-page-1/#comment-14 Sandro Thu, 12 Nov 2009 14:44:11 +0000 http://digitalcpg.com/?p=161#comment-14 Hi, Great post, thanks! We are working in merging offline (CRM) with online (WEB) data for our product FinWEB. I would be interested to know more about what you do for Alice.com. If you want some more information about FinWEB, feel free to download our flyer: http://www.finscore.com/index.php?option=com_jforms&view=form&id=1&Itemid=158 Hi,

Great post, thanks! We are working in merging offline (CRM) with online (WEB) data for our product FinWEB. I would be interested to know more about what you do for Alice.com. If you want some more information about FinWEB, feel free to download our flyer: http://www.finscore.com/index.php?option=com_jforms&view=form&id=1&Itemid=158

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