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Digital CPG Roll
14
Jan
Two big announcements this week that present more evidence of a growing trend in the Consumer Packaged Goods industry towards direct to consumer sales online:
Tuesday, January 12, 2010-Alice.com announces a new eCommerce platform that enables manufacturers to launch their own branded webstores that tie into the Alice.com retail experience (full release here and coverage in the Wall Street Journal here)
Today, January 14, 2010-P&G announces that it is testing a new “eStore” to sell its products directly to consumers online (news here)
CPG manufacturers have been talking about selling direct for years; 2010 is shaping up as the year that we finally see an aggressive move online.
1
February 11th, 2011 at 6:31 pm
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