http://digitalcpg.com/2010/03/assigning-roi-to-social-media-one-donut-at-a-time/ Digital News and Analysis for CPG Brand Marketers Fri, 03 Feb 2012 18:51:33 +0000 hourly 1 http://wordpress.org/?v=3.0.2 http://digitalcpg.com/2010/03/assigning-roi-to-social-media-one-donut-at-a-time/comment-page-1/#comment-247 Dunkin Donuts Using Mobile to Quantify Social Media Value | Hello Mobile! The Interactive Mediums Blog Mon, 29 Mar 2010 14:43:41 +0000 http://digitalcpg.com/?p=276#comment-247 [...] Just like mobile, investments in social media marketing are growing but quantifying the value of social can be a lot harder given its more subjective nature.  Yet, many forward thinking marketers are taking advantage of the popularity of social networks in line with quantifiable mobile interactions.  Dunkin Donuts is one such example highlighted in this March 26, 2010 post on the Digital CPG Blog. [...] [...] Just like mobile, investments in social media marketing are growing but quantifying the value of social can be a lot harder given its more subjective nature.  Yet, many forward thinking marketers are taking advantage of the popularity of social networks in line with quantifiable mobile interactions.  Dunkin Donuts is one such example highlighted in this March 26, 2010 post on the Digital CPG Blog. [...]

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