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Digital CPG Roll
31
May
Several media outlets recently received a bar of soap from Diapers.com parent company Quidsi, inviting reporters to a launch party for their next project, Soap.com.
The card reads that it will be “one of the biggest retail launches in history,” promising “a fresh approach to ecommerce,” and that they are “raising the bar in online shopping.”
As more brands turn online to expand their reach, it’s no surprise that Diapers.com is trying to expand their reach beyond their existing market. How the company implements such big promises will surely be a launch to watch.
Read more at Business Insider.
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