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Digital CPG Roll
In a survey by eMarketer, 25% of consumers say they become Facebook fans of a brand to receive deals and discounts. The report details that the brands that have enjoyed the most success using social media to drive consumers toward purchases follow one of two paths: Either they offer coupons or discounts, or they position themselves in front of consumers during sales or other special events.
One-quarter of respondents to a survey conducted by Chadwick Martin Bailey said that coupons and discounts were the primary reason they became fans of a brand on Facebook, reported AdWeek..
While coupons are great, companies will have to do more to keep their new fans engaged as loyal customers beyond deals. Publishing user-generated content is a useful strategy to create such affinities. What ways and strategies have you seen companies use to keep fans engaged?