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Digital CPG Roll
8
Jun
Method has evolved its “Just Say No to Jugs” campaign for its concentrated Method Laundry Detergent with a video of an attractive couple futzing with a big jug of liquid detergent. Never has laundry detergent been so sexy…
With almost a quarter of a million hits on YouTube, the video states, “It’s a well-known fact that big jugs are bad for your back. Method smartclean technology is smarter, easier, greener… and a whole lot less sticky.”
What do you think? Is this the way to catch people’s attention about laundry? It’s certainly different than most laundry commercials which may be enough for consumers to sit up and take notice.
Via BrandFreak.
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