As part of the launch of Axe’s new Axe Twist, the brand is kicking off a new mobile marketing campaign, marking the largest multichannel ad program in the U.S. market using a mobile 2-D barcode, reports Drugstore News:
Jagtag mobile barcodes appear in Axe Twist marketing efforts promoting exclusive content from the Axe Twist Humor Tour, presented by Funny or Die and at college campuses. To reach the Axe target demographic – guys ages 18 to 24 years old – Jagtag mobile barcodes will be featured across multiple media channels, including print inserts within nine national men’s magazines – including GQ, Maxim and Men’s Fitness – in sample packs distributed at college campuses and hand-outs, as well as signage within movie theaters and at Six Flags theme parks nationwide.
This far-reaching campaign has a lot of implications for the future, particularly for loyalty marketers who can use mobile in myriad of ways. It would be awesome, for instance, if Axe included the mobile barcode on their own packaging so consumers buying the product can be rewarded with exclusive content and other rewards for being a customer.