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Digital CPG Roll
20
Jul
Here’s a quick one. Followers of the Chiquita Frozen Fruit Smoothies brand on Twitter can enter to win a backyard patio makeover. Followers of @FruitFun enter by submitting a photo of themselves with the preferred smoothie , their family or friends kicking back outside in the summer sun with their preferred smoothie at hand. The grand-prize winner will receive a $1,000 gift card to make over his or her patio, in addition to a year’s supply of smoothies.
A good reminder that CPG brands don’t need to make it complicated to engage with their customers.
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