Digital CPG Blog

In a great campaign dubbed “People are Talking,” Eight O’ Clock Coffee last week gave commuters in New York City a chance to win prizes like an iPad if they phone a friend about the brand, reported Media Post:

More than 13,000 cups of the coffee will be made available to travelers passing through the station, and those who phone a friend on the spot and tell them about the coffee’s great taste will have the opportunity to appear online for the venerable brand.

Seems like a great guerrilla campaign to spread the word and most of all, it’s simple and fun. Eight O’ Clock is currently running a promotion on its own site where visitors can upload a photo explaining why they love Eight O’Clock Coffee. If they’re featured on the home page, they win a free bag of coffee.

Driven by their agency Bulbstrom, Ruiz Foods’ Tornados snack brand – is closing the marketing loop between the virtual and physical worlds.

A promotional contest on Facebook ended last week with a family’s Tornados-branded van driving 1,500 miles to park prominently in the infield at Daytona International Speedway.

Tornados fans Chris and Susan Edman of Minnesota are packing their three kids into the family van and head for NASCAR’s Coke Zero 400 at Daytona. The van will be skinned like the No. 39 Tornados racecar driven by Ryan Newman. They earned the opportunity – and $1,000 spending money – by winning the Tornados Skin It to Win It Challenge on Facebook.

The Edmans were the grand prize winners of the Tornados Skin It to Win It Challenge, which asked Facebook fans to nominate their vehicle to be wrapped/skinned like the No. 39 Tornados racecar.

Bulbstrom reported that on Facebook alone, the promotion generated the following metrics:

• 182,092,217 brand impressions
• 632,102 active interactions
• 221,512 votes and comments
• 20,076 new fans
• 2,471 user submissions

We love campaigns that bring online campaigns offline for tangible fun. And judging by the numbers, so does the customer.