26 Jul

Private Label Scores High on Consumer’s Lists

Category: Private Label | Post by: Rebecca

The recession has caused a shift in the shopping approach for consumers when purchasing national or private label with 75 percent of consumers saying they are more open to trying private label store brands products than they were two years ago, according to a recent Deloitte survey.

More than 2,000 household shoppers and food preparers were polled in a joint study released by Deloitte and Harrison Group titled, “The 2010 American Pantry Study: The New Rules of the Shopping Game,” on how they have changed their grocery shopping behavior in the last two years.

Check out the chart below:

privatelabel

Posted Monday, July 26th, 2010 at 6:00 am
Filed Under Category: Private Label
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