Digital CPG Blog

In a study by Performics and ROI Research, consumers reported that not only are brands doing a good job interacting with them on their own channels like Facebook and Twitter, but they actually wouldn’t mind more value-added interactions:

Many social networkers already actively engage:
• 40% use social sites to connect with brands and products
• 50% of Facebook users click on Facebook ads to “like” a brand
• 37% learned about a new product or service from a social networking site
• 32% have recommended a product/service/brand to friends via a social networking site
• 32% of Twitter users re-tweet content provided by a company or product

This widespread participation between social networkers and brands is attributable to companies “getting it right” when it comes to social engagement and giving users what they want. For example, a whopping 90% said that at least some of the companies and/or products they are a fan of are doing a good job providing relevant content. More than a third said most or all of them were doing a good job. So it only makes sense that social networkers reported a desire for more of the same from the companies they follow:
• 49% want more printable coupons
• 46% want more notifications of sales and special deals
• 35% want more information about new products

Companies have a lot to give, and consumers are ready with open arms.