Digital CPG Blog

Kraft is taking two of it’s brands and booting up their prescence on social media. Oreo is making it’s Facebook prescence more global by featuring a “World Fan of the Week” that features a different Oreo customer each week, but Wheat Thins is taking it a step further by visiting Wheat Thin fans in real life that have tweeted about the brand on Twitter and posting the videos of their visit on YouTube (awesome social media integration!). See one such video below:

At the time of writing, the above video has seen 65,000 views while another video in the campaign is already up to 455,736 views. The Wheat Thins Twitter account is only at 688 followers, however. I love the integration between different platforms and bringing it back to face-to-face interactions. But since the goal of the campaign is to stimulate comments on Twitter about Wheat Thins as well as to encourage more consumers to follow the brand there, the brand could increase it’s followers by including their Twitter handle in the video or including a customized URL for viewers to visit.

Never underestimate the power of making it simple for your customers.