Digital CPG Blog

“The number of special product promotions featuring digital coupons increased 84% between the first half of 2009 and the first half of 2010 — largely thanks to new marketing initiatives via retailer Web sites and social media, according to Kantar Media, which operates a Web site-tracking service called Marx,” reports Erik Sass.

“Focusing in on retailer Web sites specifically, Kantar-Marx found that the number of manufacturers staging promotion events with digital coupons (268) surpassed the number using traditional print freestanding inserts (213) — another sign of their growing popularity.”

Part of the increase of digital coupons is a CPG brand’s willingness to use social media sites like Twitter and Facebook to spread the word and gain exposure. And for consumers who no longer want to take the time and energy to clip coupons, digital coupon events are a great way to increase customer loyalty.