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Digital CPG Roll
Word of mouth works best when you hear a piece of advice or recommendation from a friend or family member, perhaps a neighbor – anyone that you actually know and trust. Facebook has made it their business to connect you to the people you engage with often offline and take those relationships online. And in the world of consumer trust, that makes them the winner.
According to a study by Invoke Solutions, reports Meghan Keane, “the most trusted information online is posted by people’s real world friends. Blog posts by said friends were more likely to be trusted ‘completely’ than posts on Facebook. But posts on Twitter were even less trustworthy.”
“Invoke asked frequent social media users what sources they trusted online. 26% completely trusted blogs written by their friends. 23% trusted their friends’ Facebook posts. But only about half that (12%) completely trusted messages from friends on Twitter.”
Photo Credit: Laughing Squid.