Photo Credit: Artbyheather.
In a suprising bit of research, it seems young adults still seem to prefer offline offers to online. Mailed and printed deals that you can hold onto are taking a lead aganist digital coupon offers among those aged 18 to 34 by a rate of two to three times. Preferences for offline versus online included food, personal care and cleaning products; over-the-counter and prescription medications; and sensitive health products.
This may have something to do with that trust in online sources is dropping, with 25% saying online information can’t be trusted compared with 19% in 2008.
Have you had more success with printed or digital deal campaigns?