Digital CPG Blog

E-Consultancy recently reported on their favorite 25 brilliant examples of Facebook pages, probably all the more relevant because Facebook is increasingly trumping your brand’s website. Here are my Top 6 from the list. I tended to like simple calls to action and user generated content… no surprise there!

1. Best Buy

Best Buy engages in a simple F-commerce set up, where users can directly browse categories of products and make online purchases. The page also encourages the user to share content and products with those they know.

2. BMW

The automotive industry usually has an active creative presence. Here, BMW has a large call-to-action that’s hard for the user to miss…

3. Honda

Due to its wide range of cars, Honda has opted for its official corporate page to redirect users to model-specific fan pages. There’s also a large piece of creative which is focused around an ongoing advertising campaign.

4. Red Bull

The creative speaks for itself…

5. Toyota (USA)

Toyota is taking the product-personal story stance on its Facebook page, similarly to Samsung.

6. Windows

Microsoft encourages users to “Like” them by offering specific content and discounts, which is emphasised by the blurred-out creative.

And if you’re interested, here are the Top 20 social networking brands by the numbers (via Consumer Goods):