2 Sep

What Gen Y Wants

Category: Generation Y | Post by: Rebecca Thorman

geny

Photo Credit: Chaztoo.

There are three things that matter most to Gen Y in the CPG foods market:

1) Cost – Hardest hit by the recession, unemployment is rising rampantly in this demographic. Gen Y is after convenience products as well as shopping at discount retailers.

2) Convenience – This isn’t a group that is planning out weekly meals to eat leftovers. Instead, pre-packaged and portable choices are just right.

3) Cravings – As the, “I want it now” generation, they don’t take to waiting lightly. That means no preparation time and spontaneous decision making.

How will your brand respond?

Posted Thursday, September 2nd, 2010 at 6:00 am
Filed Under Category: Generation Y
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