Photo Credit: Kevin Labianco.
Just how much are your social media efforts worth?
Well, the average value of Facebook fan for brands is an astounding $136.38, but it can swing all the way up to $270.77 on average for “best” fans or go down to $0 in the “worst,” reports Retail Wire. ” This value is based on Syncapse analysis of five factors per fan: product spending, brand loyalty, propensity to recommend, brand affinity and earned media value.”
Other findings in the study:
- On average, Facebook fans are 28 percent more likely to continue using a brand than are non-fan consumers.
- Overall, 68 percent (on average) of Facebook fans indicated that they are very likely to recommend a product across the 20 brands. This is contrasted by 28 percent for non-fans.
- Thirty-eight percent of respondents reported that they would likely become a fan of a brand if they saw a family member or close friend do so. This influence is slightly reduced to 34 percent if it is a person known through Facebook rather than a family member.
- Eighty one percent of fans said they feel “connection/empathy” with the brand, compared to 39 percent of non-fans.