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Digital CPG Roll
More and more retailers, if they don’t carry a private label already, are quickly jumping onto the bandwagon.
Discount retailer Kmart is the latest store to join in on private label, and their new store brand, called Smart Sense, will include more than 1,200 items in snack, beverage and household product categories, priced at 20% less than the national brands.
Kmart has had some private-label products like Little Ones baby care, Champion Breed pet care and Image Essentials personal care products, but are now looking to transition from private label brands to private label strategy. Digital and event marketing, coupons, in-store displays and sampling will be part of the effort to promote the line.
Responses to “Kmart Retailer Introduces Private Label”
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