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Digital CPG Roll
Smartphone owners love to scan. According to a new consumer adoption study from barcode technology provider ScanBuy, barcode scanning is up 700% in 2010, reports Read Write Web. Here are the key findings:
The report’s findings include a number of key data points about the adoption of barcode scanning, such as:
- There were more barcode scans performed in a single month starting in July 2010 than in all of 2009.
- Scanning via the company’s barcode system is up 700% from the start of 2010.
- 1D (UPC) and 2D (QR) codes are being scanned equally.
- Linking to a website is the most popular action delivered by a 2D barcode scan, with 85% of scans.
- Health and beauty products were the most popular items among 1D (UPC) scans, with 21%. They were followed by groceries (14.4%), books (12.6%) and kitchen items (9.2%)
- Half of barcode users are ages 35-45 and skew male (as smartphone/early adopter markets often do)
- Android was the most popular smartphone platform, with 45% of barcode users. This is attributable to the pre-loaded barcode scanners on some devices and support from carriers like Verizon.
- Android was followed by Blackberry (27%), iPhone (15%), Symbian (9%), Java (3%) and Windows Mobile (1%).
- The U.S. is the top country doing scanning and California is the top state (among ScanBuy technology users).
- Population size accounts for local scan volume in most places, except for California, Ohio, New Jersey, which are over-indexing.
- Over 45 countries have scanned barcodes.
- Barcode scanning is relevant across age and income groups.
- 69% said they would scan to receive coupons and discounts
Does your app have a barcode scanner capability?
Responses to “Mobile Barcode Scanning up 700% in 2010”
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January 5th, 2011 at 10:29 pm
[...] In-store mobile phone barcode scanning may prove a powerful vehicle to do this. According to digital CPG, barcode scanning was up 700% in 2010 – with health and beauty products the most popular items [...]