Digital CPG Blog

Photo Credit: James Vaughan.

Mom is shopping for just about everybody this holiday season, but it’s not always easy figuring out what to buy. Brands “should note that this gift idea quandary is solved by websites and blogs, with 71% of Moms relying on websites and 62% using blogs to find the “perfect” gift. If your product or brand is unique and fits the “in-laws” demographic, reach out to top bloggers and websites with a sample of your product. Many bloggers publish gift guides or suggested gift lists. Remember to seek out bloggers who have a popular social media presence, as almost 70% of Moms will look for product reviews on Facebook or LinkedIn,” reports BSM Media.

Other key findings;

- A whopping 90% of Moms have not started shopping for holiday gifts, or have only picked up a few things. Almost 40% indicated that they would shop after Halloween and on Black Friday, which means there is still time to place ads, recruit bloggers for product reviews or schedule a Twitter party.

- An overwhelming majority of moms in our survey are planning to buy online. An even 66% of Moms surveyed said they plan on purchasing more than half of their gift items through online retailers, with Amazon and eBay leading the list.

- Presents aren’t the only items on Mom’s Holiday Shopping List. Don’t forget the holiday dinners, office parties and get-togethers. Food retailers should take note that the majority of Moms will try a new product when offered a coupon. Fifty-six percent of Moms would “always” try a new product with a coupon and 40.9% would “sometimes” try a new product when enticed with a coupon.

Is your brand approaching moms this holiday season?