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Digital CPG Roll
6
Dec
Photo Credit: Thomas Hawk.
How did you buy your gifts this year? I planned out all of my gifts in a spreadsheet and bought them online. Seems a lot of other people did the same (but probably sans spreasheet).
“According to comScore’s latest stats, U.S. online spending surpassed $1 billion on CyberMonday (the Monday after Thanksgiving and Black Friday),” reports Tech Crunch, “up 16 percent versus year ago. The day also marked the the heaviest online spending day in history and the first day to surpass a billion dollars in spending.”
Looks like consumers just brought a little more joy to the e-commerce industry.
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