Retailers are finding their customers on Facebook… and a lot of them.
In a recent study, the results “speak to the power of Facebook: The retailers surveyed by Media Logic with 1 million or more likers averaged nearly 40 percent growth between mid-July and mid-September.”
Other key findings included:
- Blogs, microsites, commerce sites and stores are all being swept up and into the social revolution. Retailers are connecting their online and real-world properties into what are effectively media networks owned and operated by the brands.
– Promotions in the form of social games and contests, hosted both within Facebook and on microsites, are drawing huge numbers of participants and, thus far, tireless engagement. Fans and followers must now be considered significant cooperative marketing partners as they remarket the brand messages.