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You may not think Generation Y is all that different (or maybe you think they’re way different!), but here is proof they are. A new survey released a couple weeks ago “shows 19 percent of the youngest adults say they’re willing to pay ‘significantly more’ for green goods. That’s more than twice as many as any other age group,” reports Portfolio.
That’s a significant premimum on green products. And that’s in line with Gen Y’s do-gooder approach to life. If you’re a manufacturer with green or organic products, this bit of research would be a great starting point for your marketing strategy.