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Digital CPG Roll
“As a marketing tool for online community and influence engagement, every brand and agency should be considering the use of Tumblr when developing long-term marketing programs; it’s going to become as commonly used as Twitter or Facebook.”
That quote via Jessica Now seems to predict what the next big thing just might be. While we’ve heard through the grapevine that Tumblr is focusing more exclusively on the fashion industry, it’s strength is it’s simplicity in uploading and sharing images, video and other media content – all of which are uber important to the CPG industry.
Could Tumblr prove to be just as important for CPG manus as Facebook has been? Or by the time the CPG industry catches up will Tumblr be old news?
Do you use Tumblr for your brand or personally? I’ve only used it for personal experiments, and have to say, I don’t exactly get all the hoopla…