Something I’ve noticed on our own Facebook and Twitter pages is that Facebook is more useful. In talking to other Community Managers it varies, but e-commerce brands typically find Facebook to be superior. New research backs this up.
“Using data from the sites that it powers daily deals for, ChompOn examined the conversion rate and action for deals shared on Facebook and Twitter,” reports Tech Crunch.
According to the startup, the value of a Facebook share is $14 and the value of a Tweet is $5. By comparison, ChompOn says the value of a Facebook like is $8 and the value of a Twitter Follow is $2.
“We’ve seen other data that shows the higher value of a Facebook share over a Tweet. Eventbrite recently reported that a share with Facebook friends results in $2.52 worth of ticket sales whereas a Twitter share is only worth $0.43.”
“As we wrote back then,” Tech Crunch reminds us, “Facebook and email most closely match your real friends. In the context of events, this produces better conversions. But it’s interesting to see that in terms of commerce, Facebook again provides a higher value than Twitter in terms of conversions.”
Sure is. So, where are you putting your resources?