21 Feb

E-Commerce Satisfaction Falls to Lowest Levels Since 2004

Category: Retail Channel, eCommerce | Post by: Rebecca

Uh oh. Just  because there aren’t lines online doesn’t mean consumers are happy with their e-commerce experience. The annual ACSI (American Customer Satisfaction Index) E-Commerce report was released from ForeSee Results last week and explains that customer satisfaction with e-commerce websites is slumping to its lowest score since 2004.

The report shows that online retail dips 3.6% to 80 on the ACSI’s 100-point scale, as customer satisfaction with smaller e-retailers suffers a major drop.  The “all others” category, which is an aggregate of smaller e-retailers and other companies not individually measured, plunges 6% to 78.

Download the full report here.

Posted Monday, February 21st, 2011 at 6:00 am
Filed Under Category: Retail Channel, eCommerce
You can leave a response, or trackback from your own site.

1

Response to “E-Commerce Satisfaction Falls to Lowest Levels Since 2004”

Tweets that mention Digital CPG Blog » Blog Archive » E-Commerce Satisfaction Falls to Lowest Levels Since 2004 -- Topsy.com
February 21st, 2011 at 6:11 pm

[...] This post was mentioned on Twitter by e commerc2, Larry Chase. Larry Chase said: Get the PDF: E-Commerce Satisfaction Falls to Lowest Levels Since 2004 via ForeSee http://ow.ly/40h0r [gist: smaller retailers satisfy less] [...]

Leave a Reply