“A recent Grocery Manufacturers Association study found that 62% of shoppers search for deals digitally before at least half of their shopping trips. While traditional media still plays an important role in shaping purchase decisions, marketers need to add proactive social marketing programs to their promotional strategies,” argues a new report from BzzAgent.
The study shows that social marketing most definitely affects loyalty, with one case study reporting a 37% increase in program membership, a 55% increase in loyalty transactions and a 75% growth in dollars spent per cardholder.
Those are some pretty impressive reasons to integrate your social strategy with your loyalty marketing. You can learn more and download the full report here.