Can your strategy move as fast as technology? Many CPG brands aren’t even online yet, but commerce has moved from online to networks to devices – specifically, tablets.
Some people are calling it t-commerce, and the iPad is now one of the hottest accessories for moms, reports Patti Ziegler.
“However, rather than creating new incremental sales, says Forrester, t-commerce will largely grow by capturing and cannibalizing traditional PC-based retail traffic.”
“And yet, most retailers have a suboptimal multichannel experience that leaves considerable room for improvement. E-commerce is growing at a double-digit pace and many retailers are ramping-up their presences on mobile and online platforms to offset a simultaneous decline of physical store sales. The ‘multi-channel monster’ will continue to grow in 2011, says Forrester, creating opportunities for retailers that create shopper experiences that seamlessly extend across smartphones, laptops, tablets, in-store kiosks and, yes, the iPad.”
Are you keeping up with how the many different ways consumers get information and shop online?