Earlier this week we talked about how CPG companies are in dire need of cutting their spending. One area where they’re obviously not making cuts is in social media.
“It looks like the C-suite marketing set is optimistic about social media which comes as no surprise,” reports Marketing Pilgrim about a new CMO survey conducted twice annually by Duke University’s Fuqua School of Business and the American Marketing Association since 2008.
Despite less than stellar returns in other areas, CMOs are confident about social media, and spending in the area looks to increase over the next few years.
What is your level of confidence in social media? Do you think this is where the money needs to go for CPG companies to succeed? Tell us in the comments.