Digital CPG Blog

Mostly, consumers want Facebook.

In a new Ad Age/Ipsos Observer survey of digital-media habits, “41% of respondents said they want to receive communications from marketers on Facebook — more than double any other digital platform. One in three said it was their “preferred” platform.”

“Nearly three-quarters of Facebook users have ‘liked’ at least one brand on the platform and more than a third of users have liked six or more.”

What do they want once they’re on Facebook?

You guessed it – coupons.

“nearly two-thirds of consumers in our survey said they want brands to offer them discounts online,” reports AdAge. “In fact, the first reason they gave for friending a brand was ‘I hoped to get discounts.’ Other reasons included consumers following recommendations from friends: ‘I looked up the brand on Facebook and liked it,’ ‘I saw an ad for the brand that suggested I go the fan page,’ and ‘Suggestion from a friend on Facebook.’”

We’ll talk tomorrow about how putting up a Facebook page and offering a ton of coupons might not be the best strategy, however.