A study from the Private Label Manufacturers Association says consumers can shave 33% from their grocery bills if they buy only private-label products. Private-label aspirin was as much as 60% less expensive than national brands, the study found, while pasta sauce represented a 40% savings and store-brand carbonated drinks could save consumers as much as 46%.
So, what are you doing to differentiate your product beyond price? You can only go so low… how will you inspire loyalty and fan-dom? Going direct to consumer is an obvious way to combat this issue. Are there others?