Digital CPG Blog

Walmart is taking it’s shot at Peapod and FreshDirect.

The “Walmart To Go” test allows customers to visit Walmart.com to order groceries and consumables found in a Walmart store and have them delivered to their homes.

Products include fresh produce, meat and seafood, frozen, bakery, baby, over-the-counter pharmacy, household supplies and health and beauty items.

The online grocery business has proven difficult to succeed in given the perishability of fresh food and the industry’s small profit margins, analysts have said. But this model probably makes more sense with its stores and distribution centers across the country already. They have the infrastructure.

Should be interesting to see how it plays out.