Digital CPG Blog

Users are more likely to follow a business that answers their questions, at 59% versus 29% who are just as likely and 12% who are less likely.

The inboxQ survey results are filled with “other lovely ‘well duh’ info nuggets like how users with high follower accounts are more likely to receive answers to their questions, at 41% respondents with more than 100 followers receiving an answer from a business versus 21% with less than 100 followers (Maybe brands don’t think its worth the effort? Or maybe the questions from low volume accounts get lost in whatever social media monitoring service businesses are using?),” reports Tech Crunch.

It’s not enough to have a presence on social media. You actually have to be engaged. I also think businesses should respond and thank tweeters who spread the word about their product or service. When I talk often about a business I like and they never say thank you, I’m much less likely to talk about them again.