Digital CPG Blog

I have long argued that social networks aren’t really social and we shouldn’t let a few platforms define what social means online. Now, others are coming around. Econsultancy argues:

Social technologies have seen great advances and widespread adoption. But the way we behave socially online is still unnatural and stilted. The technology doesn’t yet fully reflect the way we socially interact in real-life.

Amen! The article goes on to reveal the results of an interesting psycholgy study carried out amongst UCLA students:

Interestingly, In contrast to similar studies conducted previously, it found that:

…the overwhelming quantity of [social network site] use among college students is more consistent with the global use paradigm, which sees internet use as universal, as opposed to a realm inhabited by people who are somehow different than non-users.

The Internet isn’t just for the lonesome any longer, which will hopefully mean some increased innovations into mirroring technology to our human interactions.

Is your brand doing anything interesting to mirror offline behavior online?