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Digital CPG Roll
27
Sep
In case you missed it, General Mills recently launched a new e-commerce strategy for their gluten-free products called Gluten Freely, which is the latest in their direct-to-consumer effort.
Using Windows Azure as a platform, General Mills was able to build a direct-to-consumer online channel in the cloud. While the company isn’t commenting on traffic, they claim a great amount of consumer enthusiasm and positive social media feedback, including more than 90,000 Facebook fans.
The strategy is not integrated with their existing e-commerce sites, BettyCrocker.com and CascadianFarms.com
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