Digital CPG Blog

Pop-up try-vesting f-commerce store? No it’s not just a hodge-podge of the latest vocab but an actual campaign –

Confirming its trailblazing status as a pioneer in social commerce for luxury brands, Burberry has launched a pop-up ‘tryvertising’ fan-store on its Facebook page to promote the launch of its new fragrance Burberry Body to its 7m+ fans.

And the best thing for Burberry fans is that the cost of getting the fragrance delivered to your door is $0 – the fan-store is actually a sample-store, offering free samples to Burberry fans.  We think it’s smart and slick and sets a new standard for tryvertising on Facebook.  The Burberry Body sample store features a like-gate, a count-down timer, an attractive order form, and plenty of opportunities for users to share the news.