We really enjoyed this post from Chris Brogan about some CPG brand’s failed attempts at social media. We’ve pasted one example below, but encourage you to head on over to Brogan’s blog for the full review of CPG brands on Twitter.
There are plenty of abandoned “official” Twitter accounts for food. With the poor quality of these tweets, no wonder someone was discouraged and let this account lie fallow. Dear someone who likes Swanson’s chicken: please go rescue this company’s account and put it to better use.