Ocean Spray Uses Screens to Bypass Screens
Wednesday, November 2nd, 2011Ocean Spray launched a pop-up restaurant inside a cranberry bog at New York City’s Rockefeller Center on Oct. 18. Only 30 guests were invited, though.
The “Cranberry Mix & MINGle” program, featuring culinary creations of Chef Ming Tsai, was a promotion dangling a chance to partake of the cranberry-infused drinks and appetizers within a 1,500-square-foot bog filled with 2,000 pounds of floating cranberries, per the company.
Visitors to the bog had the chance to enter a ballot drawing, to determine the winner of a ticket to the “Cranberry Mix & MINGle” experience. One person and a guest received a trip to New York and a seat at the cranberry-themed meal via Facebook “Perfect Pairings” contest.
To vie for a chance to attend, consumers could go to Ocean Spray’s Facebook page (facebook.com/oceanspray) and submit recipe ideas using cranberries for the chance to win the cranberry themed trip to the Big Apple.
At the event itself Ming Tsai answered questions from inside the faux bog, via Twitter. Fans could ask questions to hashtag #askMing or ahead of time via an “Ask Ming” tab on Ocean Spray’s Facebook page, per the company.