Digital CPG Blog

Remember the time when people only watched like a few minutes of online video every week? That’s quickly becoming a phenomenon of the past, according to two new surveys which show a group of heavy online video viewers emerging.

A user survey conducted by TV Guide has 15 percent of respondents saying they watch more than six hours of online video a week. Last year, that number was still at four percent. Sixty-two percent of all respondents said they watch more online video than just a year ago.

Of course, TV Guide’s user survey is somewhat self-selective, which is why it’s interesting that a study by advertising specialist Burst Media has even more impressive numbers: The Burst Media Online Insights survey (PDF) has the number of people who tune in online for more than six hours a week at close to 30 percent. Almost three percent even profess watching more than 24 hours of online video per week!

via GigaOm.

How are you incorporating video into your online strategy?

Need a primer on social commerce or just a break from work today? Look no farther:

If you want to direct movies, maybe you should just go ahead and keep your day job?

From tasty snacks to toilet paper, consumer packaged-goods are keeping online video providers in business, according to new data from video ad network YuMe.

More than any other category, CPG remained the top spender in the third quarter of the year, making up a full 23% of all video ad spending. Even more remarkable, the share of spending by CPG advertisers increased from 17% since the second quarter of the year.

To put those figures into perspective, pharmaceutical advertising increased its share of online video spending from 13% to 16% from the second to the third quarter of the year, YuMe found.

Not surprisingly, consumers ages 25-54 were the most requested demographic among marketers, making up 15% of RFP volume — up from 11% last quarter.

Separately, spending on female-targeted campaigns was triple that of male-targeted campaigns, while spend on non-gender-specific campaigns increased from 56% in the second quarter to 62% in the third quarter of the year.