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Digital CPG Roll
New start-up Birchbox delivers beauty samples to a customer’s door… for a fee!
The company curates four-to-five samples monthly and delivers them to every customer who is paying $10 a month. The company also seems to have a built-in loyalty program for Birchbox fanatics. The site also features rich content including interviews, beauty tutorials and videos.
Of course, any customer can then buy a full-size version of the sample they receive.
It strikes me as incredibly interesting that commerce is to the point where not only are consumers requesting free samples, but are willing to pay for them. However, it doesn’t seem like a particularly good solution to build loyalty among the individual brands as the customer is constantly receiving new items to try. Time will tell, however!
January 6th, 2012 at 8:44 am
its a great idea to play a connector role between the marketer and consumer.Will work well you invest well in data analytics and a CRM module. the leadership should be able to move the ball fast and need to have a good vision