New start-up Birchbox delivers beauty samples to a customer’s door… for a fee!
The company curates four-to-five samples monthly and delivers them to every customer who is paying $10 a month. The company also seems to have a built-in loyalty program for Birchbox fanatics. The site also features rich content including interviews, beauty tutorials and videos.
Of course, any customer can then buy a full-size version of the sample they receive.
It strikes me as incredibly interesting that commerce is to the point where not only are consumers requesting free samples, but are willing to pay for them. However, it doesn’t seem like a particularly good solution to build loyalty among the individual brands as the customer is constantly receiving new items to try. Time will tell, however!