16 Jan

Clicking “like” leads to big love in terms of conversion

Category: Social Commerce, Social Media, eCommerce | Post by: Rebecca

Research shows that getting consumers to like a fan page has some positive effect on conversion rates. In fact, where commerce is concerned, Facebook could replace the thumbs up icon with a foot – as in “foot in the door” – because that’s what brands are getting with the like. It’s a social gesture that potentially manifests in the consistency rule kicking in (yes, pun intended).

Social commerce platform provider 8thBridge wondered just what effect the “like” had on purchase behavior, so the company conducted a survey to find out.

The above graphs are what they found.

Do you encourage “small steps, big steps ” approach in your strategy?

Posted Monday, January 16th, 2012 at 6:00 am
Filed Under Category: Social Commerce, Social Media, eCommerce
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Response to “Clicking “like” leads to big love in terms of conversion”

Facebook Commerce « Fordham GSB – Social Media Blog
January 21st, 2012 at 3:22 am

[...] anything you need is all in one place and users are easily converted into consumers.  The ‘like‘ function results in 35% of people to be more likely to buy your product.  77% of online [...]

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