Research shows that getting consumers to like a fan page has some positive effect on conversion rates. In fact, where commerce is concerned, Facebook could replace the thumbs up icon with a foot – as in “foot in the door” – because that’s what brands are getting with the like. It’s a social gesture that potentially manifests in the consistency rule kicking in (yes, pun intended).
The above graphs are what they found.
Do you encourage “small steps, big steps ” approach in your strategy?