Previous
Next
Subscribe
Archives By Category
- All
- Uncategorized
- Retail Channel
- Announcements
- Social
- Social Media
- Private Label
- Online Channel
- eCommerce
- Direct to Consumer
- Online Advertising
- Loyalty Marketing
- Generation Y
- Sampling
- WOM
- Mobile
- Coupons
- Moms
- Customer Service
- Digital Marketing
- Cause Marketing
- Green
- Shopper Marketing
- tCommerce
- fCommerce
- Experience economy
- Video
- Social Commerce
- Media
- Content
Archives By Month
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
Subscribe
Digital CPG Roll
28
Mar
From a great – but depressing - infographic on social media ROI, the following data points are taken from a November 2011 global survey of marketers:
- Number of marketers using ROI to measure social media ((gain – cost)/cost) = 0
- Proportion using alternative measure of # social interactions generated (likes, comments etc) = 38%
- Proportion using alternative measure of revenue generated = 24%
- Proportion using alternative measure of awareness generated = 15%
- The top benefits of social media according to marketers are increased brand awareness (88%), brand ‘engagement’ (dialogue)(85%), increased sales (and partnerships) (58%), and reduce costs (41%)
- Nearly 70% of marketers believe fans are more valuable than non-fans (they bring in new customers, they convert better, they buy more often)
As Paul Marsden notes, it’s “odd that not one marketer in 700 makes the business case (ROI) for social media…”
Indeed! Have you measured ROI for social media? What do you describe as your top benefits of social media?
1
January 23rd, 2013 at 10:21 pm
I noticed that your blog is all CPG. I would like to introduce you to our company SlimAds.com which makes unified marketing simple. Our platform makes it easy for Companies to offer product information that the customer is seeking super simple. Take a look at the slimad created and embedded on the blog http://slimads.blogspot.com/2013/01/sharing-content-easily.html QRcode supplied in this slimad should be the one used on the box packaging . SlimAds offers a lot more for CPG firms – user engagement , analytic ‘s , discount codes Responsive design etc..
Rather than making it simple ,companies in general are heavily focused on social marketing and are not fully thinking through before rolling out their mobile marketing campaigns . We have heard it all , QRCodes in subways where users cannot even scan the codes and reach the sites due to no signal in subways . QRcodes directing users to full websites ..
Slimads is trying to make an impact , change the way mobile technologies are used by CPG companies .. SlimAds are mini sites , are viral , social enabled , are responsive , provide comprehensive analytics …
If you are considering writing a blog about SlimAds I will be happy to answer any questions you may have.
Regards
Lavisha