Digital CPG Blog

Making Forbes’ list of the World’s Most Powerful Women were:

- PepsiCo CEO Indra Nooyi (No. 4)

- Kraft CEO Irene Rosenfeld (No. 10)

- Archer Daniels Midland CEO Patricia Woertz (No. 45)

- Campbell CEO Denise Morrison (No. 80)

Congrats to all – a fresh look at power and influence!

Today, I wanted to highlight the two panels that myself and my colleague Craig are going to be participating in for the following conference. If you register, don’t forget we have a special discount for DigitalCPG.com readers!

The Smarter Shopper: Marketing to the Digital Consumer
Tue – Wed, September 20-21, 2011
Stamford, CT
Register now >
Use the code “digitalcpg”  at registration for a 10% discount just for DigitalCPG.com readers!

Client-side marketers discuss the challenges and opportunities associated with engaging shoppers effectively at the intersection of digital & shopper marketing. Learn how they’re getting the most out of their agencies, their retail partners and themselves.

CVS.com and Alice.com: The E-Tailers Speak
Speakers Craig Andler Dustin Humphreys Michael Lewis

What manufacturers can learn from eTailers about staying relevant to smarter, digitally-empowered shoppers

Speaker Info

Dustin Humphreys, General Manager – CVS.com and Director, Digital Strategy & Operations, CVS
Craig Andler, Co-Founder & VP of Business Development, Alice.com

Want to hear from the best in digital marketing, including myself, my Alice.com co-worker, the COO of Peapod, Facebook’s VP of Sales and other speakers from Groupon, Campbells, 3M, Google, Unilever and more? Ah, I have just the conference.

Details below and a special discount just for DigitalCPG.com readers!

The Smarter Shopper: Marketing to the Digital Consumer
Tue – Wed, September 20-21, 2011
Stamford, CT
Register now >
Use the code “digitalcpg”  at registration for a 10% discount just for DigitalCPG.com readers!

Prepare to Engage Today’s Digitally Smarter Shopper!

Developed with the director- and VP-level shopper marketing professional in mind, PMA’s Digital Shopper Marketing Summit provide two days of strategic focus on how you and your organizations can adapt to a world in which digital technologies have disrupted the path to purchase.  Download the agenda. (Don’t forget: Use the code “digitalcpg”  at registration for a 10% discount just for DigitalCPG.com readers!).

Lunch Keynote by Peapod COO Mike Brennan!

Join Peapod COO Mike Brennan as he takes a look at the dynamic environment that was, is, and will be online grocery shopping . Get an insider’s view on how CPG companies can effectively harness the category’s unique drivers in order to participate, promote and thrive within the channel.

Facebook: A place for commerce

Tom Arrix, Facebook’s VP of US Sales, shows you how the platform is evolving from its roots as a place where brands showed up simply because it’s where consumers were to a social commerce channel that will drive brand sales and share increases.

Hear

· A keynote from Coke on retailing

· Perspectives from shopper marketing leaders ConAgra and Unilever

· Insights on e-commerce from 3M, Google Wallet and Facebook

· POV’s on eTailing from Alice.com and CVS.com

In addition, explore topics such as:

· Is the sales force obsolete? What’s the impact of e-commerce on organizational structures?

· Is the path to purchase dead in an always-on world? For example, if your shoppers are using mobile and buying direct, where exactly is the path?

· Which social media metrics drive shopper marketing success?

PLUS: Don’t miss out on

· Retail store checks featuring digital demonstrations and the chance to meet new service providers in the Digital EXPO!

CLICK HERE TO VIEW THE AGENDA!

PS – Remember to use the code “digitalcpg”  at registration for a 10% discount just for DigitalCPG.com readers!

Two big announcements this week that present more evidence of a growing trend in the Consumer Packaged Goods industry towards direct to consumer sales online:

Tuesday, January 12, 2010-Alice.com announces a new eCommerce platform that enables manufacturers to launch their own branded webstores that tie into the Alice.com retail experience (full release here and coverage in the Wall Street Journal here)

Today, January 14, 2010-P&G announces that it is testing a new “eStore” to sell its products directly to consumers online (news here)

CPG manufacturers have been talking about selling direct for years; 2010 is shaping up as the year that we finally see an aggressive move online.

Welcome to the Digital CPG blog.  In this blog, we’ll work hard to give CPG brand marketers a daily look at how the CPG industry is evolving to meet the challenges and opportunities of the digital marketplace.

It is a really exciting time to be in the Consumer Packaged Goods industry.  The next five years will see a huge number of changes in CPG.  In our roles at Alice.com, we follow this innovation obsessively.  We track it, discuss it, and debate it.  We started this blog to share our work with you, and (hopefully) allow you to join the conversation.

Some of the questions we hope to discuss with you on this blog include:

• How are CPG brands using today’s technologies to have a closer relationship with their consumer?
• How is CPG advertising evolving to become more accountable and relevant to consumers?
• What will coupons look like in the future?
• How will Gen Y shop for CPG?
• Will Private Label goods continue to gain market share and alter channel relationships?
• How will CPG marketers leverage shopper marketing and other data-rich opportunities?
• As marketing channels continue to fragment, how with CPG brands keep their brands top of mind for consumers?
• What new retail models and technologies will change how we buy CPG?
• Will the ghost of Webvan continue to cast a shadow over the online CPG space?

If you are interested in these questions, we hope you subscribe and join in the discussion.  Thanks for reading!