Every announcement lately seems to talk about how a commerce company is partnering or buying a media company. Is there a difference between commerce and media? Business Insider muses:
A lot of people will certainly treat this commingling of media and commerce with suspicion. But media is a vehicle to sell things–it’s a vehicle for advertising, but advertising exists because it sells things. If a magazine story entices someone to buy something, then that media publication should be compensated for generating that purchasing intent. And no, that wouldn’t necessarily mean that all newspapers would start pushing product down people’s throats, because if they started doing that their readers would eventually desert them.
From a manufacturer perspective, the commingling of commerce and media is a win-win. But will consumers put up with it? Do you have to separate commerce and media anymore? I wonder…