Here’s the latest on Twitter ads from AdAge (and see our opinion on it all below):
Twitter is “enhancing” its promoted tweets feature, the company announced in a blog post today, to help make sure users don’t miss promoted updates from the brands they follow.
For those brands who choose to buy into this the new feature, Twitter will place the brand’s tweets at the top of a user’s stream — only on Twitter.com for now — so that no matter when the user logs in or refreshes his or her screen, the latest update from a brand the user follows will appear at the top of the timeline. Typical tweets are easy to miss if users aren’t looking at their screen. The paid tweets will only appear once and can be dismissed from the timeline with a single click.
Twitter said it will limit the amount of ads a user may see in a given period of time, but it hasn’t settled on a specific boundary. Insiders say users could see as many as four or five ads in a session, provided they already follow the brands placing sponsored tweets.
Initial testing will include about 20 marketers, including Virgin America, Sephora and Starbucks, which will each be bidding to push their ads into a user’s timeline. That means a marketer could be bidding against no one, or against 20 other brands if there are enough users who follow that many companies.
Brands bid on a per-engagement price and only pay when the user engages with the promoted tweet — in other words, the tweet costs money only when users click, reply, favorite or retweet the tweet.
I personally think Twitter ads are quite successful. When I see a promoted tweet, it always stands out and perhaps because of the succintness, brands seem to be offering relevant and meaningful offers and information. It doesn’t seem intrusive nor does it seem to be an ad – something more intimate and in between.
Have you experimented with Twitter ads